02 11 / 2011
There’s a problem with the way the internet does business.
As merchants begin to realize the immense opportunity that online storefronts provide, intelligent buyers are beginning to expect more from the sites that they’re purchasing from. It simply isn’t enough to provide a list of products in space. An online storefront needs to inspire confidence in its customers. It needs to engage its customers not just in the buying process, but in the culture of the people who are creating and using their products. Shops like Inventory, Free/Man Brand and Mr. Porter carve themselves out from the rest of the internet by providing quality editorial. They humanize the experience of purchasing clothing. These shops recognize that it’s as much about generating an audience as it is about selling to one.
We’re tremendously happy to announce our single biggest release of themes since we launched Pixel Union in early 2010. We’d like you to meet Vintage, Carleton, Technophile and Jitensha, a brand-new suite of themes for the Shopify e-commerce platform.
We’ve gone all out with these four storefronts: everything is customizable and it’s all hooked up to your favourite social media services. We’ve seamlessly integrated with the incredibly easy-to-use newsletter service MailChimp. We’ve also taken what we’ve learned about personal blogs from Tumblr and applied it to the world of e-commerce. We’ve made sure that each of our themes comes with a stylized blog and we’ve integrated it throughout our designs. Our aim is to help you engage your customers, not just with cutting edge design, but with access to all of the technology that you need in order to engage them. That’s why we’ve partnered with Shopify.
Pick up Vintage, Carleton, Technophile or Jitensha at the Shopify Theme Store for $250.
(via tmblg)
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